Trends Report

Win Your Offline Mobile Moments

Use Mobile To Break Down Channel Barriers On-Premises

February 25th, 2015
Adam Silverman, null
Adam Silverman
Julie Ask, null
Julie Ask
With contributors:
Carrie Johnson , Laura Naparstek

Summary

Your customer is experiencing a mobile mind shift. She expects to get anything she wants, immediately and in context. Whether she's in your store making a product decision or navigating an airport, she'll reach for her phone to access information and services. She'll also expect your staff to help her by accessing inventory, checking status, or matching her needs with the right expertise. Forrester calls these mobile moments, and they are the new battleground where you will win, serve, and retain customers. This report will help eBusiness and channel strategy professionals identify new opportunities to win in their customers' mobile moments in the physical world.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.