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For eBusiness & Channel Strategy Professionals

Win Your Offline Mobile Moments

Use Mobile To Break Down Channel Barriers On-Premises

February 25, 2015


Why Read This Report

Your customer is experiencing a mobile mind shift. She expects to get anything she wants, immediately and in context. Whether she's in your store making a product decision or navigating an airport, she'll reach for her phone to access information and services. She'll also expect your staff to help her by accessing inventory, checking status, or matching her needs with the right expertise. Forrester calls these mobile moments, and they are the new battleground where you will win, serve, and retain customers. This report will help eBusiness and channel strategy professionals identify new opportunities to win in their customers' mobile moments in the physical world.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • On-Premises Mobile Moments Will Transform Business Models
  • Use IDEA To Engage Consumers On-Premises In Their Mobile Moments
  • recommendations

  • Start Small And Focus On Customers' Needs First — Not Your Own
  • Supplemental Material

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