Workforce Personas And The Mobile App Gap

Productivity Apps, Process Apps, Or Both? Personas Help You Decide
November 4th, 2013
Khalid Kark
Philipp Karcher
and Nancy Wang


The mobile mind shift that people are experiencing at home — to expect everything on a mobile device — drives their mobile expectations at work as well. IT is slow to respond with mobile business apps, so employees plug the "app gap" on their own. Some br

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.