Report

Workforce Personas And The Mobile App Gap

Productivity Apps, Process Apps, Or Both? Personas Help You Decide
November 4th, 2013
With
Khalid Kark
Philipp Karcher
and Nancy Wang

Summary

The mobile mind shift that people are experiencing at home — to expect everything on a mobile device — drives their mobile expectations at work as well. IT is slow to respond with mobile business apps, so employees plug the "app gap" on their own. Some br

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