You Don’t Need A “Social Marketing” Strategy

Most marketers use social media, but few can quantify its value. Social marketing is not a single channel that will replace your entire digital marketing practice. Nor is it just an advertising medium. Marketers who plan ahead to use social tactics for particular phases of the customer lifecycle can show measurable business success. Social media can offer brands far more than just marketing value — so we explore how social technology helps companies transform for customer obsession. In this report, we show how brands use social tactics to achieve marketing goals across the customer lifecycle and how they use social insights to improve the rest of their marketing campaigns.