Report

Young Hispanics Lead In Mobile Activity But Don't Trust Mobile Ads Very Much

A Technographics® Data Essentials Document
June 9th, 2011
With
Tamara Barber
and Samantha Jaddou

Summary

This Data Essentials report highlights the extent to which young Hispanic consumers are outpacing non-Hispanics in their use of mobile phones. Forrester's North American Technographics® Youth Online Survey, Q3 2010 (US) shows that Hispanic youth ages 13 t

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