Skip to main content

Save or Share this Report

For Customer Experience Professionals

Your Brand's Customer Experience Depends On Partner And Customer Understanding

Best Practices For Qualitative And Quantitative Research With And About Partners

December 14, 2020

Authors

Why Read This Brief

B2B2C firms looking to improve the end-customer experience must first understand the current experience — not just of the customers but of the partners who deliver those experiences as well. This report highlights best practices for conducting qualitative and quantitative research into the partner experience (PX) and the customer experience (CX) provided by those partners. CX professionals should adopt a variety of methods to inform journey mapping, prioritization, enablement, and the other activities that drive improvement.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($395 USD).

Purchase

Recommended Research