Stop Pushing Unwanted Content To Customers

January 5th, 2017

Ryan Skinner

With contributors:

Melissa Parrish , Kasia Madej , Laura Glazer

Summary

Customers have abundant sources of information to drive their purchases, and a new one's never more than a click away. This dynamic hurts marketers who push unwanted content and rewards those who push helpful and handy content. Careful analysis of how customers relate to channels — and the content in them — will help marketers keep those customers close and win their business. This report describes how to proceed.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.