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For B2B Marketing Professionals

Your Organization's Predictive Marketing Analytics Transformation

Examine Your Goals For A Well-Managed Consideration And Purchase Journey

December 27, 2017

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Why Read This Report

In Q2 2017, we published The Forrester Wave™: Predictive Marketing Analytics For B2B Marketers. That report revealed and evaluated 11 important vendors in the predictive marketing space. We learned that while predictive marketing analytics is an emerging market, at risk for uncertainty and change, customers are very pleased with both current results and partners. This report explores the uncertainties and issues that still linger in this market and shows B2B marketers how to be intelligent business buyers and users of predictive marketing analytics.

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Table of Contents

  • PMA Has Transformational Potential Despite A Largely Unsettled Market
  • Approach PMA As A Transformational Technology
  • Recommendations

  • Don't Let PMA Enthusiasm Outdistance Your Plans (Or Needs)
  • Supplemental Material
  • Related Research Documents

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