Save or Share this Report

For B2C Marketing Professionals

Youth Spearhead Mobile Services Adoption

North American Youth Would Use Their Mobiles Even More If Service Improved

December 2, 2008

Primary author headshot


Why Read This Report

Three-quarters of online youth in North America have a mobile phone today, including more than 90% of 18-year-olds. These young people rely heavily on their cell phones for a wide variety of communications and content services — in fact, they report spending more time texting than on any activity other than face-to-face contact with their friends. Almost one-quarter of these young mobile users access the Internet on their phones, a segment that has already proven highly valuable to operators, handset makers, content providers, and marketers. Product strategy professionals in all parts of the mobile ecosystem must work together to drastically improve the mobile Net experience, which will result in increased revenues across the board.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Mobile Is Pervasive Among Online Youth
  • Mobile Internet Users Are The Bull's-Eye In Product Strategists' Target

  • Make The Mobile Web Cheaper, Easier, And More Predictable
  • Related Research Documents