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For B2C Marketing Professionals

You've Got Options When It Comes To Social Listening

Find Social Listening Capabilities Across Diverse Technologies

March 30, 2017


  • By Erna Alfred Liousas,
  • Samantha Ngo
  • with Brigitte Majewski,
  • Wei-ming Egelman,
  • Christine Turley

Why Read This Report

In "The Forrester Wave™: Enterprise Social Listening Platforms, Q1 2016," we covered the top 12 social listening providers. But social listening capabilities — using social media conversations to understand consumer opinions and uncover insights for business improvement — exist in a myriad of vendors and technologies beyond those covered in the Wave evaluation. Whether it's cost, complexity, or brand-specific goals that deter marketers from enterprise players, this report provides a host of alternatives for those considering social listening.

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Table of Contents

  • Look Beyond The Largest Enterprise Players For Social Listening Needs
  • Let Purpose Guide Your Social Listening Solution Selection
  • Recommendations

  • Caution: Using Multiple Solutions Gives Mixed Results
  • Supplemental Material
  • Related Research Documents