Trends Report

You've Got Options When It Comes To Social Listening

Find Social Listening Capabilities Across Diverse Technologies

March 30th, 2017
Erna Alfred Liousas, null
Erna Alfred Liousas
Samantha Ngo, null
Samantha Ngo
With contributors:
Brigitte Majewski , Wei-ming Egelman , Christine Turley


In "The Forrester Wave™: Enterprise Social Listening Platforms, Q1 2016," we covered the top 12 social listening providers. But social listening capabilities — using social media conversations to understand consumer opinions and uncover insights for business improvement — exist in a myriad of vendors and technologies beyond those covered in the Wave evaluation. Whether it's cost, complexity, or brand-specific goals that deter marketers from enterprise players, this report provides a host of alternatives for those considering social listening.

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