You've Got Options When It Comes To Social Listening

In "The Forrester Wave™: Enterprise Social Listening Platforms, Q1 2016," we covered the top 12 social listening providers. But social listening capabilities — using social media conversations to understand consumer opinions and uncover insights for business improvement — exist in a myriad of vendors and technologies beyond those covered in the Wave evaluation. Whether it's cost, complexity, or brand-specific goals that deter marketers from enterprise players, this report provides a host of alternatives for those considering social listening.