How To Report

A Checklist For Success In Applying The Five-Step Playbook For Data Storytelling

August 30th, 2021
With contributors:
Srividya Sridharan , Karsten Monteverde


The purpose of data storytelling is to enable more decision-making with insights from data. Data storytelling requires not just communicating metrics or facts, but also creating an emotional connection to your story that motivates the audience to use insights, metrics, and/or visualizations you’re delivering to them. Use this checklist to create a presentation that will help you drive business decision-making, get funding for organization change, or convince people of the benefits of working differently when you roll out a new tool or way of working. The checklist is based on the five-step playbook for data storytelling, a proven approach for up-leveling your, and your team’s, data storytelling skills.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.