A Consumer Market Researcher's Introduction To Consumer Spending In An Economic Recession

In this economic recession, market researchers have to support product strategists to understand shifting consumer priorities. An evaluation of purchase intentions can determine which products consumers see as essential and which they consider a luxury. This report helps consumer market research professionals understand how consumer spending on technology will decline during the recession, and it helps product strategists to find the sweet spots: technologies or services that provide an affordable alternative to more expensive activities.