Trends Report

A Deep Dive Into Asia Pacific Consumers' Online Behavior

November 18th, 2009
OK
Olesia Klevchuk
With contributors:
Reineke Reitsma , Brendan McGowan

Summary

For the past four years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. This is a dedicated report about Asia Pacific consumers' online behavior aimed at understanding the changes in this emerging medium. This year's data shows a vast diversity among Asia Pacific markets when it comes to the amount of time consumers spend with online media, adoption of social activities, and the increasing uptake of mobile Internet.

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