Widespread disruptions like the pandemic, economic uncertainty, and global disruptions have pushed enterprises to automate more, but what should you automate? This report explores 16 factors across four categories: process characteristics, employee experience, customer experience, and organizational adoption risk; when viewed collectively, these factors can help an enterprise leader decide whether to automate a process. We also provide an interactive decision tool that asks a series of questions to help you make the best decision for your particular business needs.