Data Snapshot

A Majority Of B2B Organizations Expect Indirect Revenue To Increase

October 20th, 2023
With contributors:
Maria Chien , Kiri Bartels , Arianne Burnette

Overall, more than half of the B2B organizations surveyed expect revenue growth from their indirect partners. In Forrester’s Partner Ecosystem Marketing Survey, 2023, 55% of global partner ecosystem marketing and channel marketing decision-makers in B2B organizations reported that they forecasted growth in their organization’s indirect revenue either above last year or significantly above last year (greater than 30% growth). This is a snapshot of Forrester’s data on B2B forecasted indirect revenue expectations.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($395).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.