Summary
Overall, more than half of the B2B organizations surveyed expect revenue growth from their indirect partners. In Forrester’s Partner Ecosystem Marketing Survey, 2023, 55% of global partner ecosystem marketing and channel marketing decision-makers in B2B organizations reported that they forecasted growth in their organization’s indirect revenue either above last year or significantly above last year (greater than 30% growth). This is a snapshot of Forrester’s data on B2B forecasted indirect revenue expectations.
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