Data Snapshot

A Majority Of B2B Organizations Expect Indirect Revenue To Increase

October 20th, 2023
Kathy Contreras, VP, Principal Analyst
Kathy Contreras VP, Principal Analyst
With contributors:
Maria Chien , Kiri Bartels , Arianne Burnette

Overall, more than half of the B2B organizations surveyed expect revenue growth from their indirect partners. In Forrester’s Partner Ecosystem Marketing Survey, 2023, 55% of global partner ecosystem marketing and channel marketing decision-makers in B2B organizations reported that they forecasted growth in their organization’s indirect revenue either above last year or significantly above last year (greater than 30% growth). This is a snapshot of Forrester’s data on B2B forecasted indirect revenue expectations.

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