A New Approach To Joint Business Planning

January 1st, 2018

Summary

Joint business planning is a collaborative process that suppliers and partners undertake to align on shared business goals and to identify and drive jointly defined strategies and initiatives to achieve those goals. When channel partners and channel account managers skip joint business planning, it’s usually because they view it as difficult and time-consuming, or they are unsure of how to get started. When planning is poorly executed, it is primarily because the organization lacks the knowledge, tools, and processes to do it effectively. In this report, we provide a six-stage process to help suppliers grow their revenues by optimizing joint business planning with channel partners.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.