A New Approach To Joint Business Planning

Joint business planning is a collaborative process that suppliers and partners undertake to align on shared business goals and to identify and drive jointly defined strategies and initiatives to achieve those goals. When channel partners and channel account managers skip joint business planning, it’s usually because they view it as difficult and time-consuming, or they are unsure of how to get started. When planning is poorly executed, it is primarily because the organization lacks the knowledge, tools, and processes to do it effectively. In this report, we provide a six-stage process to help suppliers grow their revenues by optimizing joint business planning with channel partners.