Best Practice Report

A Playbook Approach To Strengthening Analyst Relations

February 18th, 2022
With contributors:
Caroline Robertson , David Morrison , Miriam ElKorchi , Kara Hartig


Forrester's analyst relations (AR) playbook shows how to maximize business value from AR through insight from analysts and research or influencing analysts who influence vendors' commercial fortunes. This playbook also provides AR professionals with a professional excellence roadmap.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.