A Playbook Approach To Strengthening Analyst Relations

February 18th, 2022

With contributors:

Caroline Robertson , David Morrison , Miriam ElKorchi , Kara Hartig

Summary

Forrester's analyst relations (AR) playbook shows how to maximize business value from AR through insight from analysts and research or influencing analysts who influence vendors' commercial fortunes. This playbook also provides AR professionals with a professional excellence roadmap.

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