Vision Report

A Retailer’s Guide To The 2023 Holiday Season

Lessons From 2022 To Develop Long-Term Customer Engagement And Loyalty

September 5th, 2023
Nicole Murgia, null
Nicole Murgia
With contributors:
Melissa Parrish , Christian Jibilian , Demi Starks

Summary

For many retailers, end-of-year holiday sales account for a significant percentage of annual sales and revenue. No surprise, then, that merchants start planning early. This report reviews how US consumers experienced holiday shopping in 2022, including findings from research partner Bizrate Insights. This research helps retailers and brand manufacturers plan for the 2023 holiday season, including in areas like marketing, customer service, fulfillment, and security.

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