Accelerate B2B Growth With A Customer-Obsessed Strategy

Business strategy execution frequently fails because underlying growth strategies are too often aspirational goalposts, internally focused, unaligned, and not calibrated to organizational resources and competencies. Forrester research identifies that high-growth companies are more likely to have stronger growth strategy alignment between marketing, sales, and product functions. These companies also put customer needs at the center of their leadership, strategy, and operations. This report introduces a model for cocreating a customer-obsessed growth strategy and offers best practices for establishing this competency within your organization.