Summary
B2B marketplaces are becoming increasingly popular as organizations prioritize digital experiences to engage buyers and partners. A well-designed B2B marketplace improves the B2B buyer experience, drives revenue through a new route to market, increases partner performance, and is a catalyst to streamline internal processes. In this report, we share six critical components of successful marketplaces (those in which there is a fair value exchange among marketplace participants) and ways to mitigate common risks.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).