How To Report

Accelerating The Brand-Building Process With Digital Tools And Approaches

July 23rd, 2020


Building a positive reputation with key audiences is fundamental to marketing success; however, many companies take an outdated, poorly defined approach. Omnichannel environments can create challenges in reaching audiences, but digital tools can help to accelerate the brand building process. A three-phase approach — analyze, activate, and adapt — forms the basis of an always-on, iterative way to accelerate and optimize brand value. This report will help business and communications teams use this three-phase approach to leverage their digital capabilities. In turn, maximizing these digital capabilities will help build an effective B2B brand using the analyze, activate, and adapt approach.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.