Account-Based Marketing Metrics And Performance Reporting

August 24th, 2020

Summary

Marketing teams that combine performance metrics with account-based views can demonstrate additional value and make better resource decisions. The metrics used to evaluate account-based marketing (ABM) performance include measures of impact, output, activity, and readiness viewed at the account level. ABM performance has six reporting dimensions that help organizations align and organize account-level metrics used to evaluate ABM investments. In this report, we define ABM metrics and performance reporting and outline six dimensions of ABM performance reporting to help marketing teams demonstrate ABM efficacy in an aligned manner.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.