Planning Guide Report

Account-Based Marketing: Planning Assumptions 2018

January 1st, 2018


As SiriusDecisions looks toward the year ahead, we have identified five critical planning assumptions for account-based marketing (ABM) leaders. The global expansion of ABM is accelerating with the rise of program offices and centers of excellence. Continued technological advancements and vendor consolidation are helping B2B organizations optimize ABM planning, execution and measurement.

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