Role Profile

Account Development Representative

May 16th, 2022
Malachi Threadgill, null
Malachi Threadgill
With contributors:
Rick Bradberry , Lisa Nakano , Mike Pregler , Maria Alexandrou , Arianne Burnette


This B2B role profile provides a job description and competencies for an account development representative (ADR). This role is responsible for helping to identify and engage buying group members in strategic accounts, including existing customers as well as new target accounts, through researching, mapping, analyzing, and engaging buying groups within these accounts to drive revenue growth.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.