Best Practice Report

Activation: The Secret Sauce For An Insights-Driven Business

Detailing Activation Processes Within Forrester’s B2B Analytics Ecosystem

November 8th, 2022
Anthony McPartlin, Principal Analyst
Anthony McPartlin Principal Analyst
Ross Graber, VP, Principal Analyst
Ross Graber VP, Principal Analyst
With contributors:
Mike Pregler , Chantelle Fynn , Robin Whiting

Summary

Although B2B organizations are challenged to become insights-driven, those responsible for go-to-market analytics must recognize that transformation can’t be delivered by producing endless volumes of reports and conducting more analyses. The Forrester B2B Insight-Led Analytics Ecosystem reveals the four essential analytics process areas that B2B organizations must master to consistently deliver business impact from insights. In this report, we dive into the processes involved in activating insights, detail key activities in these process areas, and provide examples of B2B organizations that are successfully connecting insights to impact.

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