Adapting The Decision Point Process

The process for developing, launching, and managing products should be supported by a consistent decision-making approach for prioritizing product investments and overseeing their commercialization. While the Forrester product innovation and lifecycle management process, the Product Marketing And Management (PMM) Model features specific decision points, many organizations find that a one-size-fits-all approach to product investment decisions is not practical, as the range of products require different levels of oversight, scrutiny, and approval. In this report, we discuss why multiple processes are needed and recommend and show how to tailor the process to create multiple variations.