Best Practice Report

Adapting The PMM Model To A Specific Organization

January 1st, 2021
With contributor:


The Product Marketing and Management (PMM) Model includes standard components that are required to ensure that the entire process works. However, some elements of the model can be adapted to fit the resources and dynamics of a particular organization, and many B2B organizations that have adopted the model have made adaptations for a better fit. An organization’s adaptation of the PMM Model can continue to evolve to meet changing needs and circumstances. In this report, we provide recommendations for customizing the PMM Model, along with a workshop-oriented approach for its adaptation.

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