Adopt Forrester’s Data Product Taxonomy To Establish Data Value

Organizations continue to accumulate data technical debt due to a decade of multiple platform migrations, slow adoption of new capabilities, changing analytic needs, and continued disconnects between digital initiatives and data investment. Treating data as a product to address business needs closes that financial gap by building trust between IT and business stakeholders and data consumers. Build a data product taxonomy to create an attribution framework and a democratization capability to address data ownership, governance, faster time to value, and monetization. And use a data product monetization framework to drive the business outcomes your enterprise expects.