Maturity Assessment

Advance To Lifecycle Revenue Marketing Maturity

 and  three contributors
Apr 25, 2023

Summary

B2B marketing is changing because B2B buyers are changing. Now more than ever, B2B marketers in frontline functions such as demand, account-based, field, and customer marketing need a unified lifecycle revenue marketing (LRM) strategy to guide their advancing processes, technologies, and tactics. Organizations must break through silos, leverage a single view of the customer, and develop adaptive programs for a variety of buying motions. Forrester’s Lifecycle Revenue Marketing Maturity Assessment helps frontline marketing leaders evaluate their LRM maturity across four stages of transformation: LRM vision, LRM focus, LRM work, and LRM culture.

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