Summary
B2C marketing professionals must assemble unique enterprise marketing technology (EMT) ecosystems to create relevant and engaging customer experiences. For the Q1 2016 Forrester Wave evaluation of cross-channel campaign management (CCCM) and enterprise marketing software suites (EMSS), we surveyed 63 customers about their respective vendors and conducted qualitative interviews with 60 of them to understand their EMT environments in greater detail. This report outlines key factors to consider when making EMT investments.
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