Summary
Customer insights (CI) pros looking to stand up or advance their enterprise customer analytics functions face many challenges. Disparate data, a lack of stakeholder support for analytics, and broken processes are just a few. Where does one begin? Advancing your customer analytics approach requires improving how you tackle strategy, structure, data, analytics, process, and technology. Starting with your current maturity level, identify your priorities and use this roadmap to determine a timeline for next steps and key investments. In this report, Forrester has devised a strategic roadmap to help CI pros accelerate their customer analytics journey.
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