Planning Guide Report

Advanced Manufacturing Marketing Leaders: Planning Assumptions 2019

August 23rd, 2018

Summary

SiriusDecisions has identified five areas of opportunity that should drive the priorities of advanced manufacturing marketing leaders in 2019. Marketing leaders in advanced manufacturing have an important opportunity to elevate the credibility of marketing, especially to the sales and product functions. Cross-functional alignment is foundational to repositioning marketing and breaking down the legacy barriers to marketing success.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.