Planning Guide Report

Advanced Manufacturing Marketing Leaders: Planning Assumptions 2019

August 23rd, 2018


SiriusDecisions has identified five areas of opportunity that should drive the priorities of advanced manufacturing marketing leaders in 2019. Marketing leaders in advanced manufacturing have an important opportunity to elevate the credibility of marketing, especially to the sales and product functions. Cross-functional alignment is foundational to repositioning marketing and breaking down the legacy barriers to marketing success.

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