Trends Report

Agencies Aren’t Going Anywhere: Insurance Business Leaders Should Invest In Agency Partnerships

December 3rd, 2019

Summary

Agency networks are broad and diverse, so you should prioritize investments in agencies based on financial considerations and/or your strategic priorities. Voice of the agency programs will help you know your agencies better, interpreting their business needs and extracting their unique customer insights. Use customer journey mapping to develop effective digital strategies and meet your customers where they are (market) as well as how (touchpoints) and when (place and time) they prefer. Your agency network gives you an additional means for reaching your customers. Their success is your success, so help them accelerate customer experience though digital technology.

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