Best Practice Report

Agency Project Management: Defining the Project Charter

January 1st, 2018


Due to the resources required to select, onboard and manage a creative or interactive agency, awarding a project should be done with great care. Clearly and formally defining a project charter is an essential foundational step that increases the likelihood of a successful agency relationship. The project charter is an internal document that identifies the project team, stakeholders and core objectives, and guides the creation of the request for proposal.

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