Best Practice Report

Agile Implementation Best Practices

October 5th, 2020

Summary

B2B marketing organizations are increasingly adopting agile methodology to achieve greater speed, responsiveness, and efficiency. Although a dedicated implementation effort is required at any company to roll out agile methodology for marketing, best practices can enhance the adoption effort and manage change. This report shows why marketing teams are choosing to adopt agile and recommend practical best practices for the different stages of agile adoption to minimize disruption, avoid costly errors, and accelerate adoption.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.