Agile Implementation Best Practices

October 5th, 2020

Marcia Trask

Summary

B2B marketing organizations are increasingly adopting agile methodology to achieve greater speed, responsiveness, and efficiency. Although a dedicated implementation effort is required at any company to roll out agile methodology for marketing, best practices can enhance the adoption effort and manage change. This report shows why marketing teams are choosing to adopt agile and recommend practical best practices for the different stages of agile adoption to minimize disruption, avoid costly errors, and accelerate adoption.

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