Trends Report

AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale

AI Restores Equilibrium To The Company/Customer Information Imbalance

October 25th, 2018
Steven Casey, VP, Research Director
Steven Casey VP, Research Director
With contributors:
Caroline Robertson , Brandon Shaik , Rachel Birrell

Summary

Artificial intelligence (AI) is everywhere — on the news, in your social feeds, in boardroom discussions — and in more and more B2B marketing applications every day. Marketing leaders need to understand how AI can help them today and in the future; how it is reshaping the martech stack; and what they need to do today to build an AI-powered marketing machine.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.