Aligned Meets Agile: Five Guidelines For Success

May 17th, 2019

Cristina De Martini VP, Research Director

Summary

Many product, marketing, and sales leaders are exploring agile as an approach that improves speed, quality, and flexibility, but they are perplexed by some of its mysteries: What exactly is agile? How should it be applied? Does agile mean we no longer need to plan? Once these basic mysteries are solved, functional leaders can move ahead and realize the benefits agile can provide. In this report, we use the acronym AGILE (articulate, gauge, integrate, leverage, establish) to describe five steps that address how to use agile across an organization.

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