Vision Report

Aligned Meets Agile: Five Guidelines For Success

May 17th, 2019


Many product, marketing, and sales leaders are exploring agile as an approach that improves speed, quality, and flexibility, but they are perplexed by some of its mysteries: What exactly is agile? How should it be applied? Does agile mean we no longer need to plan? Once these basic mysteries are solved, functional leaders can move ahead and realize the benefits agile can provide. In this report, we use the acronym AGILE (articulate, gauge, integrate, leverage, establish) to describe five steps that address how to use agile across an organization.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.