Summary
When suppliers attempt to satisfy their channel partners’ content needs by blindly recycling content originally meant for direct sales, they typically experience lackluster content usage. As a result, messaging fails, resulting in underperforming recruitment, onboarding, and demand creation programs. In this report, we map three types of supplier content — recruitment, enablement, and demand creation — to the partner’s journey and share insights into how and when to deliver content to drive channel marketing effectiveness.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.