Data Snapshot

Aligning Objectives: APAC B2B Marketers Confront Global Challenges In 2023

May 24th, 2023
Mavis Liew, Executive Partner and Principal Analyst
Mavis Liew Executive Partner and Principal Analyst
With contributors:
Frederic Giron , Melvin Tan , Bill Nagel

Global B2B marketing decision-makers most commonly say that lack of clarity and alignment regarding business objectives is a challenge to achieving their marketing goals over the next 12 months. This is alarming, because B2B marketing organizations have made little progress in this area despite their best efforts. But it’s also reassuring in that B2B marketing pros in Asia Pacific (APAC) are not the only ones facing this issue. By addressing internal alignment on business objectives, B2B marketers can clarify the direction in which their organization must grow to make its marketing strategies more effective and sustain success. This report provides a snapshot of Forrester’s data on B2B marketing challenges.

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