Best Practice Report

Aligning Portfolio Marketing With Agile Product Development

January 1st, 2018


Organizations adopt an agile development methodology to improve their time-to-market and responsiveness to customer needs. While agile development is less predictable than the traditional waterfall development approach, portfolio marketers can adjust by anticipating how their workstreams will change. Product deliverables might be less understood and more apt to change, so portfolio marketers must develop a flexible approach to their innovation and go-to-market processes. In this report, we describe what the agile development environment is, how portfolio marketing priorities and responsibilities are affected by it, and changes that portfolio marketers must make to succeed.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.