Summary
Organizations adopt an agile development methodology to improve their time-to-market and responsiveness to customer needs. While agile development is less predictable than the traditional waterfall development approach, portfolio marketers can adjust by anticipating how their workstreams will change. Product deliverables might be less understood and more apt to change, so portfolio marketers must develop a flexible approach to their innovation and go-to-market processes. In this report, we describe what the agile development environment is, how portfolio marketing priorities and responsibilities are affected by it, and changes that portfolio marketers must make to succeed.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).