Best Practice Report

An Illustrated Guide To Collecting Zero-Party Data

Use Microexperiences To Quickly And Easily Collect Rich Customer Attributes

 and  three contributors
Aug 11, 2021

Summary

Zero-party data (ZPD), or data that a consumer proactively and intentionally shares about herself, has always been a valuable source of customer insight. B2C marketers today are building a variety of short and simple experiences to capture ZPD, whether through a quick poll, fun quiz, or website widget. This report shows B2C marketers how to set up a zero-party-data microexperience and provides a downloadable tool with illustrated examples.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).