Summary
Many vendors use “intent data” as an all-encompassing term, but not all intent data is the same. Understanding what types of intent exist and how to use the data individually and collectively is critical for B2B organizations. B2B leaders must understand the information that intent data provides and how to maximize the value received from the investment. In this report, we explain available intent data types, describe how best to leverage each type, and highlight key considerations for combining intent data types with other insights to enable organizations to prioritize and progress buying groups and opportunities by better understanding buying behavior.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).