Many vendors use “intent data” as an all-encompassing term, but not all intent data is the same. Understanding what types of intent exist and how to use the data individually and collectively is critical for B2B organizations. B2B leaders must understand the information that intent data provides and how to maximize the value received from the investment. In this report, we explain available intent data types, describe how best to leverage each type, and highlight key considerations for combining intent data types with other insights to enable organizations to prioritize and progress buying groups and opportunities by better understanding buying behavior.