Data Overview Report

An Overview Of Consumer Expectations In The Commerce Search Experience

November 30th, 2023
Emily Pfeiffer, Principal Analyst
Emily Pfeiffer Principal Analyst
Nicole Murgia, Senior Researcher
Nicole Murgia Senior Researcher
With contributors:
Fiona Swerdlow , Delilah Gonzalez

Today’s standalone commerce search solutions offer functionality beyond basic relevance to narrow results based on more advanced inputs like a customer’s shopping history and their behavior in the current sessions. However, Forrester data reveals that consumers have mixed feelings about aspects of commerce search solutions’ more advanced functionality — and its impact on the shopping experience. This report reviews Forrester’s data on US consumers’ expectations and use of search features and product recommendations on retail or brand sites.

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