Data Overview Report

An Overview Of Consumer Expectations In The Commerce Search Experience

November 30th, 2023
Nicole Murgia, null
Nicole Murgia
With contributors:
Fiona Swerdlow , Delilah Gonzalez

Today’s standalone commerce search solutions offer functionality beyond basic relevance to narrow results based on more advanced inputs like a customer’s shopping history and their behavior in the current sessions. However, Forrester data reveals that consumers have mixed feelings about aspects of commerce search solutions’ more advanced functionality — and its impact on the shopping experience. This report reviews Forrester’s data on US consumers’ expectations and use of search features and product recommendations on retail or brand sites.

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