Summary
Today’s standalone commerce search solutions offer functionality beyond basic relevance to narrow results based on more advanced inputs like a customer’s shopping history and their behavior in the current sessions. However, Forrester data reveals that consumers have mixed feelings about aspects of commerce search solutions’ more advanced functionality — and its impact on the shopping experience. This report reviews Forrester’s data on US consumers’ expectations and use of search features and product recommendations on retail or brand sites.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).