Trends Report

An Overview Of Online Consumers In Argentina

Latin American Consumer Technographics®

July 19th, 2012
With contributors:
Reineke Reitsma , Ryan Morrill

Summary

Latin America is on the priority list of many global companies. This is not surprising given the meteoric rise of social networks like Facebook and Twitter and Latin Americans' willingness to connect with companies over social media. This report is dedicated to helping companies understand the online behaviors of metropolitan Argentinians, both on PCs and on mobile phones. Understanding these first adopters will allow companies to test their online and mobile strategies and build successful voice of the customer programs that resonate with Argentina's highly social consumer market.

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