Summary
Overall, B2B partner ecosystems are expanding. According to Forrester’s B2B Benchmark Metrics Data, in the next 12 months growth in the number of partners is expected to increase across the entire spectrum of partner types, including both transacting and nontransacting partners. For example, roughly half of B2B partner ecosystem/channel marketers expect the number of strategic alliance partners, technology/developer partners, or distributor partners in their ecosystem to increase. This is a snapshot of Forrester’s data on B2B partner ecosystem growth related to the number of partners within each partner type.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($395).