Data Snapshot

Anticipated Growth In B2B Partner Ecosystems By Partner Type

August 3rd, 2023
Kathy Contreras, VP, Principal Analyst
Kathy Contreras VP, Principal Analyst
With contributors:
Maria Chien , Kiri Bartels , Arianne Burnette

Overall, B2B partner ecosystems are expanding. According to Forrester’s B2B Benchmark Metrics Data, in the next 12 months growth in the number of partners is expected to increase across the entire spectrum of partner types, including both transacting and nontransacting partners. For example, roughly half of B2B partner ecosystem/channel marketers expect the number of strategic alliance partners, technology/developer partners, or distributor partners in their ecosystem to increase. This is a snapshot of Forrester’s data on B2B partner ecosystem growth related to the number of partners within each partner type.

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