Best Practice Report

Apply The Lessons Of Disruptors To Your Digital Strategy

August 9th, 2022
With contributors:
David Hoffman , Anjali Lai , Peter Wannemacher , Ryan Skinner , James DeNeill , Christine Turley

Summary

Digital direct-to-consumer (DTC) disruption is an enigma for traditional companies. The secret to DTC digital disruptors’ success comes from their ability to sell relationships by hyperfocusing on empowered consumers’ needs and reimagining the traditional 4Ps (product, price, place, and promotion). Legacy brands have been slower to adapt. Digital business owners looking to innovate their go-to-market approaches can use the example of these DTC digital disruptors as a case study to better triangulate their consumers, brand, and category.

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