Trends Report

Applying Forrester's Best Research To Help You Be An Innovation Leader

May 31st, 2017
With contributors:
Matthew Guarini , Rachael Klehm


Since 2002, Forrester has been doing primary research on how firms innovate successfully. But as the age of the customer accelerates the urgency to innovate, the breadth of our research has kept pace. This document provides an overview of Forrester's take on innovation and a road map to the key documents that you can use to dive deep into those issues most critical to your agenda.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.