Summary
Empowered customers are driven by today's culture of experimentation, a lust for recognition, and an ever-growing number of devices, connections, and information streams. Forrester's Empowered Customer Segmentation measures how consumers are evolving — and applies this to specific brands to indicate both the consequences of empowerment and opportunities to strengthen critical customer relationships. Here, we put the segmentation into action: We show how it anticipates churn and signals opportunities to engage a company's most demanding segments.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.