Trend Report

Applying The Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019

How To Identify The Right DMP Vendor For Your Business

Xiaofeng Wang
 and  four contributors
Aug 13, 2019

Summary

In July 2019, we published a Forrester Wave™ evaluation of data management platforms (DMPs) in Asia Pacific. We used 39 criteria to evaluate 10 vendors, both global and country-specific ones. In this report, we compile the additional insights that DMP customers shared with us during the evaluation process. Highlights include what drives buyers to select (or leave) a vendor and how DMP buyers should go about applying the Forrester Wave to their organization's specific needs and preferences.

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