Trends Report

Applying The Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019

How To Identify The Right DMP Vendor For Your Business

August 13th, 2019
With contributors:
Frederic Giron , Tina Moffett , Nancy Lin , Rachel Birrell


In July 2019, we published a Forrester Wave™ evaluation of data management platforms (DMPs) in Asia Pacific. We used 39 criteria to evaluate 10 vendors, both global and country-specific ones. In this report, we compile the additional insights that DMP customers shared with us during the evaluation process. Highlights include what drives buyers to select (or leave) a vendor and how DMP buyers should go about applying the Forrester Wave to their organization's specific needs and preferences.

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