Trends Report

Applying The Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019

How To Identify The Right DMP Vendor For Your Business

August 13th, 2019
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Frederic Giron , Tina Moffett , Nancy Lin , Rachel Birrell

Summary

In July 2019, we published a Forrester Wave™ evaluation of data management platforms (DMPs) in Asia Pacific. We used 39 criteria to evaluate 10 vendors, both global and country-specific ones. In this report, we compile the additional insights that DMP customers shared with us during the evaluation process. Highlights include what drives buyers to select (or leave) a vendor and how DMP buyers should go about applying the Forrester Wave to their organization's specific needs and preferences.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.