Best Practice Report

Approaches To Testing Offering Ideas

December 4th, 2019


Once a market opportunity has been defined and prioritized, potential solutions should be tested for buyer feedback. Concept testing allows an organization to identify the best solution to a buyer need and refine that solution in response to buyer feedback. A range of approaches can be used to ensure an offering or enhancement lives up to expectations, including getting feedback from customers, salespeople, and channel partners. In this report, we outline the most effective approaches to concept testing and identify key benefits of each.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.