Approaches To Testing Offering Ideas

December 4th, 2019

Summary

Once a market opportunity has been defined and prioritized, potential solutions should be tested for buyer feedback. Concept testing allows an organization to identify the best solution to a buyer need and refine that solution in response to buyer feedback. A range of approaches can be used to ensure an offering or enhancement lives up to expectations, including getting feedback from customers, salespeople, and channel partners. In this report, we outline the most effective approaches to concept testing and identify key benefits of each.

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